Visit Mississippi announces new Director, Rochelle Hicks

JACKSON, MISS. – Visit Mississippi announce that Rochelle Hicks has been appointed as director by Governor Tate Reeves. In this role, Hicks will lead the organization’s tourism promotion efforts, advance tourism initiatives and extend Mississippi’s appeal to a wider national and international audience.

“I am excited to welcome Rochelle Hicks as the new director of Visit Mississippi,” Governor Reeves said. “The tourism industry is strong in Mississippi. I’m confident that her decades of experience will be an incredible asset as we continue to grow our tourism industry and promote our state as a top destination for visitors.”

A Natchez native, Hicks brings 25 years of experience in the tourism industry to the role. She previously served as the executive director of the Mississippi Tourism Association and deputy director of the Ridgeland Tourism Commission. She is a certified travel industry specialist and a graduate of the Southeast Tourism Society’s Marketing College.

“Tourism is currently thriving in Mississippi, with nearly 24 million visitors and more than $7 billion spent by travelers in 2022,” said Hicks. “I look forward to building on the fantastic work Visit Mississippi has done to promote the natural beauty, authentic music, diverse culture and irresistible food that makes us a premiere destination.”

The article Visit Mississippi announces new Director, Rochelle Hicks first appeared in TravelDailyNews International.

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