Sheraton Hotels & Resorts is turning the page once again with today’s unveiling of the storied brand’s new program Gatherings by Sheraton. The weekly experiences aim to help guests and locals feel inspired by the stories and cultures of communities around the world, and ultimately get more out of their travels. As part of the initiative, Sheraton and Reese’s Book Club (RBC), a part of Candle Media’s Hello Sunshine, have partnered to launch the first-ever Reese’s Book Club x Sheraton Lobby Library at select Sheraton locations worldwide.
“Sheraton Hotels & Resorts, with its rich legacy, has always stood as a place where communities come together, and Gatherings by Sheraton is an extension of that ethos,” said Amanda Nichols, Global Brand Leader, Sheraton Hotels & Resorts. “Given our commitment to being ‘The World’s Gathering Place,’ we’re excited to partner with Reese’s Book Club, the Internet’s biggest book club. Through books, we dream; through travel, we live those dreams. Now, guests and book enthusiasts from every corner of the globe can come together at Sheraton and create new stories, connections and memories.”
“At Hello Sunshine, we believe that books bond us – they have the incredible power to connect people across borders, cultures and experiences. The power of storytelling to inspire and connect a community are at the foundation of Reese’s Book Club and we’re thrilled to partner with Sheraton Hotels & Resorts on this special program and continue to unite global communities and inspire conversation through the joy of reading,” said Sarah Harden, CEO, Hello Sunshine. “We’re excited to see how a shared love for books will create meaningful moments and lasting connections in Sheraton lobbies around the world.”
As the most global brand within Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, Sheraton’s new Gatherings by Sheraton program aims to create moments of connection for hotel guests and locals through hosted experiences rooted in the themes of Enrichment, Renewal and Local Stories – from immersing yourself in Hiuwai, the Hawaiian ceremony of Mind, Body, and Spirit renewal as part of a regenerative travel experience at Sheraton Waikiki, to local sake tasting and paper crane making at Sheraton Grand Hiroshima Hotel, to learning about sustainable fishing practices from local fishermen at Sheraton Lima Historic Center, and more.
At the heart of the program, Reese’s Book Club x Sheraton Lobby Library, will pop up at select hotels worldwide, beginning with Sheraton Grand Los Angeles, October 11 through November 12, and followed by Sheraton Centre Toronto Hotel and Sheraton Grand London Park Lane in early 2024. Sheraton’s new Lobby Libraries will serve as the official backdrop for signature “Beyond the Page” moderated speaker series. The series will feature emerging and celebrated women authors from Reese’s Book Club’s curated network, as well as book tours and signings. Guests can also discover the full back catalog of Reese’s Book Club picks, as well as new genres and local book selections, either by cozying up inside the Lobby Library, checking out a book to enjoy in the comfort of their guest room, or purchasing a copy to take home.
Select Sheraton hotels worldwide will host monthly book club meet-ups celebrating Reese’s Book Club’s monthly drops, for lovers of literature and those who are merely book club curious, to gather and connect. The brand is also collaborating with BookTokers, pairing them up with different Sheraton hotels across the globe to host BookTok meetups with Reese’s Book Club for guests and locals to join in on.
Hotels will also encourage guests and locals to gather, read and discover through other Gatherings by Sheraton programming, including author spotlights, DIY workshops centered on book binding, engraving and embossing, book swap programs, literary trivia nights, and more.
Why this partnership now? Books and travel share a captivating symbiosis that transcends mere pages and destinations. Like the turning of a page, embarking on a travel journey is full of excitement and unexpected discoveries. Both offer an invitation to explore cultures, histories, and landscapes beyond immediate surroundings. Whether a self-professed book lover or a casual page turner, Sheraton and Reese’s Book Club are creating a gathered community where more of us are reading together and discovering new experiences.