Saudi Arabia at ATM
With 67 partners and more than 500 bookable experiences and packages on display, Saudi Arabia has begun the Arabian Travel Market (ATM) with its largest and most spectacular presence at a global trade exhibition to date.
At the Dubai World Trade Centre, the 30th edition of ATM is being held from May 1 to May 4.
The Saudi Arabia at ATM will provide outstanding cultural activations from all around the country, showcasing its rich history and tradition, distinctive flavors and sounds, and vibrant entertainment selection as one of the last undiscovered tourist destinations in the world. Visitors will have the chance to set out on their own Saudi adventure through an interactive investigation of the country’s main tourist attractions, from the Red Sea’s magnificent shoreline to the Great Arabian Dunes to the historic sites of AlUla and Diriyah.
Using the most recent technology, visitors can virtually visit Makkah and Madinah and learn about Saudi history through the five senses activation of Diriyah. Performances of traditional dance from all throughout Saudi Arabia at ATM will resound with the best of the country’s culture. An original Saudi ice-cream cart will join the renowned Saudi café this year for the first time, tantalizing the taste buds.
The magnitude of this presence is a reflection of Saudi Arabia’s metamorphosis as the country with the highest tourism growth in the world. Saudi Arabia received 93.5 million visitors in 2022, an astounding +121% growth over pre-pandemic levels, and is surpassing the UNWTO-recognized recovery of the world’s tourist industry. Saudi Arabia at ATM, the largest tourist investor in the world, has pledged to invest $550 billion in new locations by 2030.
Saudi Arabia is a regional facilitator that is promoting cooperation and speeding up prosperity throughout the Middle East. The Middle East offers unrivalled prospects for projects like Nusuk, an integrated digital platform that facilitates seamless Umrah journeys. This platform transforms the experience for spiritual travelers and offers partners a chance unlike any other.
The Saudi Tourism Authority (STA) launched Nusuk in September 2022, and it has since achieved significant milestones. Nusuk’s presence will be further bolstered by its debut participation at ATM 2023 with more than 20 partners.
The biggest opportunity for firms in the tourist industry today is Saudi Arabia, according to Fahd Hamidaddin, CEO and Member of the Board of the Saudi tourist Authority. Unmatched in growth, we are moving quickly towards realizing our ambitious tourism strategy. In the first quarter of this year, we exceeded both inbound and Umrah visit counts, demonstrating that we are continuing to surpass and outperform.
Saudi Arabia is a unique travel location. The opening of NEOM’s Sindalah Island, the first hotel openings of Red Sea Global’s Red Sea Global, the world’s most ambitious luxury tourism development later this year, and Diriyah, the 300-year-old city and birthplace of Saudi Arabia—all of these projects are at the core of the nation’s future.
We will continue to expand our diversified, distinctive, year-round entertainment and events offering as we work to establish Saudi Arabia as a global travel destination. Record-breaking attendance was seen during the previous events season, which included the Riyadh Season, MDLBEAST, F1, and Jeddah Season. This summer is expected to include an outstanding lineup of activities.
Our presence at ATM is an opportunity to celebrate the significant turning points in Saudi Arabia’s tourism growth story and to encourage our trade partners to join us on this trip, according to the company’s commitment to providing a whole new experience for the intrepid traveler, the explorer, and the adventurer.
Visitors can listen to the STA CEO discuss the collaborative environment that is producing previously unheard-of levels of shared success while they are on-site at Saudi Talks, in conversation with world-renowned partners Wego and Meeting Point International.
Reference:- TradeArabia News Service
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