Oceania Cruises launches innovative and free marketing solution for trade partners

MIAMI – Oceania Cruises announced he debut of Oceania Insider Connect, a trade solution powered by technology from Approach Guides to boost the sales and marketing efforts of its valued travel advisor partners.

“As we gear up for further growth with the addition of our eighth ship, Allura, launching next summer, this tool will support our travel partners and our mutual success. Our travel advisor partners are busier than ever and Oceania Insider Connect is precisely the type of innovative technology that will make it easy and efficient to grow their business,” said Nikki F. Upshaw, Senior Vice President of Global Sales at Oceania Cruises. “With Oceania Insider Connect, our advisors will be able to share the Oceania Cruises experience, boost their engagement and build enduring guest relationships – all with less work and this free, turnkey tool.”

Oceania Insider Connect offers two marketing solutions: instantly co-brandable marketing pages – to showcase Oceania Cruises’ itineraries, onboard experiences, destinations, ships and latest promotions; and a co-branded website with real-time pricing and availability, driving actionable leads directly to advisors. In addition to pre-designed content experiences and offers using dynamic images and marketing, Oceania Insider Connect supports advisors with their marketing outreach, harnessing the power of AI to suggest unique, engaging social posts and client emails as well as creating dynamic QR codes linked back to an advisor’s own website.

“We are so pleased that Oceania Cruises has embraced our new trade marketing solution, adapting the underlying technology to their advisors’ requirements,” said Approach Guides co-founder & Chief Marketing Officer Jennifer Raezer. “Advisors can now quickly send a personal, on-brand message to their clients in the moment when they are learning about Oceania Cruises’ incredible itineraries. It’s a game-changing proposition, especially for advisors selling specific sailings and groups, and it’s really exciting.”

The new solution is powered by technology from Approach Guides, the leading content optimization platform for travel brands, and is the first iteration of an ongoing collaboration focused on championing best-in-class, innovative and easy-to-use applications for travel partners that elevate their personal interactions with clients.

Oceania Cruises’ sister brands, Norwegian Cruise Line and Regent Seven Seas Cruises, are already having tremendous success with their respective versions of this service, NCL Connect and Regent Connect. The program continues to receive great feedback, with travel partners stating that the ease and personalization of the platform has helped them better engage their valued client base and sell more efficiently.

The article Oceania Cruises launches innovative and free marketing solution for trade partners first appeared in TravelDailyNews International.