Montcalm East Hotel partners with Soapsmith

Montcalm East, Autograph Collection has announced a partnership with Soapsmith, a luxury range of handmade soaps, bath soaks and hand and body washes and lotions in 9 distinctive scents. Having started in 2010 at founder Sam Jameson’s home in Hackney, Soapsmith now returns to East London in Montcalm East hotel.

In celebration of their East London connection, the hotel will host Soapsmith’s Hackney scent, a herbaceous blend of bergamot, sandalwood, rosemary and geranium. The hand and body wash and
lotion will be available in the public spaces, as well as shampoo and conditioner in the guest rooms.

The partnership is born out of a shared passion for craftsmanship and creativity. The hotel is renowned for its mission to support the capital’s creative communities, from various brand partnerships across the spa and rooms to its on-going photographer in residence programme with Ravensbourne University. When Soapsmith started, founder Sam Jameson was on a mission to reignite the almost lost craftsmanship and manufacturing industry in the UK capital, turning her kitchen table hobby of artisanal soap making and scent creation to a viable business with featured stockists including Harrods and Selfridges, among many.

Sam comments, “I believe scent is the most powerful way to inspire, immerse and create lasting memories. Fragrances remind us of places, people, of times and of milestones in our lives. Now, with this exciting partnership with Montcalm East hotel, Soapsmith will become part of the guest travel experience too! Our products deliver so much more than clean hands, soft skin and relaxed muscles (although they do all those things too!). They deliver immersive, sensory experiences in every use.”

Ingrid Moreni, Hotel Manager adds, “Soapsmith represents so much of what Montcalm East is about with its focus on creativity and craftsmanship, and we’re so excited to be showcasing this unique brand and offering Sam’s beautiful products to our guests and visitors alike.”

The article Montcalm East Hotel partners with Soapsmith first appeared in TravelDailyNews International.

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