Grazzy selected as a Hilton preferred digital tipping partner

AUSTIN, TX – After bringing digital tipping to more than 100 Hilton-branded locations in 2023, Hilton Hotels & Resorts confirmed that Grazzy meets its brand standards for exceptional guest experiences. Grazzy is now a preferred partner for the Hilton collection of properties.

Grazzy’s ability to quickly and securely scale across hotel brands and hotel operators’ portfolios has now helped the company win this type of recognition from all four major hotel brands – and it is the only digital tipping service to do so.

Because the major brands determined that Grazzy meets stringent software security and brand experience standards, large operators like Hotel Equities, Crestline Hotels, Dimension Hospitality and many others have in turn tapped Grazzy to support rapidly-scaling digital tipping programs. Grazzy’s ability to fully launch digital tipping programs in about 30 days, then optimize program performance down to the level of individual locations, makes the company a valuable partner as operators expand digital payment options for guests.

The digital tipping platform provides hotel guests a simple way to tip without cash and without requiring an app download or account setup. Available payment methods range from credit card, Apple Pay, Google Pay, or even charge-to-room options. Guests also have the option to provide real-time feedback that can be connected to User Generated Content travel review websites.

“The stage is set for digital tipping to become commonplace in 2024. Hotels and many other types of service-focused businesses recognize the importance of tips as a competitive tool in a tight labor market,” said Russ Lemmer, Grazzy CEO. “But these businesses also need simple tools to help allocate earnings, automate tax preparation and manage the success of digital tipping solutions within their businesses. Grazzy has approached the hospitality market as a collaborative disruptor, maximizing the value that Grazzy provides to hourly team members, operators, and the guest.” 

By making cashless tips simple for guests, Grazzy helps guest-facing employees earn as much as $1-2 more per hour. They can then access their earnings instantly with Grazzy Direct, a same-day payout option that allows employees to move money and begin spending the very same day.

In the back office, Grazzy provides IRS tip income-compliant reporting that is kept continually up-to-date, simplifying payroll processes for complex businesses. The platform also provides detailed program performance metrics to help hotel brands, operators and individual locations maximize the value their guests and employees get from digital tipping.

The article Grazzy selected as a Hilton preferred digital tipping partner first appeared in TravelDailyNews International.