Foxglove Communications adds to senior leadership as it celebrates roster growth

PHILADELPHIA, PA – Foxglove Communications Founder and CEO Gia Vecchio positions the agency for continued growth with the addition of Vice President Liza Prijatel Thors. Liza joins the agency’s talented leadership team – located throughout the Northeast, Mid-Atlantic, and Southern regions 0 amidst a momentous six months of new marquee clients joining the roster and exceptional accolades for existing clients. Roster additions span the hospitality spectrum and represent industry change-makers and preeminent thought leaders including: OpenTable, The Julia Child Award, Levain Bakery Rittenhouse, Dear Irving, Chef Chutatip (Nok) Suntaranon of Kalaya, Won’t Stop Hospitality Inc., a new cookbook from Joe Yonan, Copper Vine, Saffron, GERTIE and gertrude’s, Lolita, Madame George, TANA, and Wynn Las Vegas’s Safta 1964 by Chef Alon Shaya.

Team Growth

Liza joins Foxglove following new Account Director hires in Austin, New Orleans, and New York, and brings with her two decades of PR and creative marketing expertise cultivated across the fields of hospitality, music, and culture. In her most recent role as Senior Vice President at THE DOOR in Los Angeles, she oversaw teams and an extensive roster of campaigns. Hospitality innovators and veterans under her purview included Viceroy Hotels & Resorts; beverage clients like Francis Ford Coppola Winery and wine portfolio, SOFIA wines, Frey Ranch Distillery, and Wilderton Botanical Spirit; culinary clients from Chef Jordan Kahn’s Vespertine and Meteora, to Last Word Hospitality, TRUST Restaurant Group, and Topanga Social; CPG products and platforms like Giada De Laurentiis’ Giadzy; and events including Gelato Festival World Masters.

Prior to THE DOOR, Liza was a partner at Rebecca Davis Public Relations in New York and Los Angeles, Vice President of Communications at the Pittsburgh Symphony Orchestra, and held senior positions at Susan Blond, Inc., and Universal Music Group.

At Foxglove, Liza oversees national and East Coast-centric clients from her home base in New York, weaving together her bi-coastal perspective and extensive understanding of team, client, and media relations to attain results that move the needle against client goals.

“Liza brings decades of invaluable experience to Foxglove, across hospitality, tech, life, music, and CPG brands globally.” shared Founder and CEO Gia Vecchio. “We look forward to leveraging her unique skill set for our best-in-class hospitality clients.”

Client Growth + Accolades

Foxglove’s latest roster additions reinforce a dedication to representing forward-thinking hospitality industry leaders across the restaurant, bakery, beverage, and guest experience spaces. Clients such as Dear Irving, Lolita, Madame George, and Whoopsie Daisy illustrate the agency’s growth in the beverage sector– displaying an increasingly notable presence in the NYC market– while additions including Won’t Stop Hospitality Inc., world leader in restaurant tech  OpenTable, and lauded Julia Child Award, showcase broader capability for thought-leadership campaigns and strategic positioning.

The agency has also expanded further into the publishing space, representing new publications including A Quick Drink from longtime client Speed Rack and its founders Ivy Mix and Lynnette Marrero; The Forever Dog Life which debuted on The New Times Best Sellers list in its first week; Mastering the Art of Plant-Based Cooking, a forthcoming cookbook from Joe Yonan, two-time James Beard Foundation Award-winning author and Food Editor for The Washington Post; and the forthcoming release from James Beard Foundation Award-winning chef and first-time author, Chutatip (Nok) Suntaranon of Kalaya, Kalaya’s Southern Thai Kitchen.

Foxglove’s new clients join marquee notables on the roster, which benefit from the team’s targeted and tailored campaign execution, resulting in editorial features and accolades including:

Birdie’s, Food & Wine 2023 “Restaurant of the Year”
Chef Alon Shaya and Pomegranate Hospitality’s expansion in the luxury hotel space adding to Miss River and Chandelier Bar at Four Seasons New Orleans with a new residency, Safta 1964 at Wynn Las Vegas, welcomed by local recognition in the Las Vegas Review Journal, EATER, and VEGAS
Chef Gregory Gourdet, 2024 James Beard Foundation Award winner for “Best Chef Northwest & Pacific,” following wins in 2023 and 2022
Cure, featured on the North America’s 50 Best Bars list and Pinnacle Guide
The Forever Dog Life, featured on The New York Times Best Sellers list
Hotel Bardo, included on Condé Nast Traveler’s “Hot List” and Travel + Leisure’s “IT List”
The Dead Rabbit, recognized on North America’s 50 Best Bars list and the Pinnacle Guide, and its expansion by way of The Irish Exit and new Austin opening
Traveling Mercies, recently one of Esquire’s 2024 “Best Bars in America”

Foxglove is a communications consultancy with expertise in publicity, marketing, branding and social strategy for the hospitality industry. Gia Vecchio founded Foxglove in 2018, with over a decade of experience across hospitality, travel, beverage, and consumer brands. Over the span of six years, she has grown Foxglove into a global team, representing emerging and established talent across all sectors of hospitality. The agency’s core services include brand positioning, strategy, media relations, media training, events and programming, content creation, partnerships, and hospitality consulting. This work has led Foxglove to be recognized in the PR Net’s “Next Gen” Awards and to be named among Bulldog PR Awards “Best New Agencies.”

The article Foxglove Communications adds to senior leadership as it celebrates roster growth first appeared in TravelDailyNews International.