Duetto acquires Micerate; a dynamic pricing and booking engine for meetings and events

Duetto, a global leader in revenue management systems, unveils the successful acquisition of Micerate, a leading provider of dynamic pricing and online booking tools tailored for meetings and event spaces. This strategic milestone underscores Duetto’s unwavering dedication to dynamic revenue management solutions, with a heightened focus on the groups and events sector, solidifying its position as an industry leader adept at meeting the diverse needs of the hospitality landscape. Founded in Germany, Micerate brings a wealth of expertise, dedicated to delivering specialized solutions that elevate meeting space profitability and streamline booking efficiency for its valued clients.

Key features of the Micerate platform:

Strategic Revenue Optimization: Dynamic pricing of event spaces empowers hoteliers to strategically map pricing and control capacities for hotel event and meeting space. The algorithm-based pricing isn’t just about numbers; it’s a sustainable boost to event and meeting space sales, ensuring Duetto customers stay ahead in a competitive market.

Effortless Sales Empowerment: Revolutionize the meeting and event space quoting process with an intuitive quote generator, making the creation of quotes and function sheets easier. Hoteliers can engage customers dynamically during the quote creation process, creating not just transactions, but meaningful connections that drive conversions.

Tailored Online Event Sales Experience: Hoteliers can elevate their online presence with a personalized meeting and event space booking engine, seamlessly integrated onto their brand site. This personalized tool not only maximizes event revenue but also champions efficiency, a dual focus that underscores Duetto’s commitment across its entire product suite.

Investment in revenue technology has continued to grow year on year with the 2024 Duetto annual trends and predictions report showing again that hotel technology spending continues to increase. 71.4% of those surveyed predict that hotel technology spend will continue to increase over the next three years, with the key focuses being on price automation and group optimization.

In a triumphant year marked by resilience and growth, Duetto experienced robust expansion across key markets, with a noteworthy highlight being record-breaking growth in the Asia Pacific region.

“Duetto is built on innovation, constantly staying ahead of the market to ensure our customers maintain a consistent competitive advantage. The addition of Micerate to our platform is incredibly important as it aligns seamlessly with our vision. Beyond dynamically pricing groups and events for increased revenue, Micerate introduces a sophisticated booking engine directly integrated into the hotel’s brand site, streamlining operations and saving valuable time for meetings and event teams. Our customers seek three essential elements from Duetto: enhanced revenue generation, precise forecasting, and operational efficiencies – Micerate delivers on all fronts” said David Woolenberg, CEO, Duetto.

Vishal Save, CFO, Duetto, comments “This acquisition represents another milestone for Duetto, positioning us for continued growth in our sector. Our robust financial position, marked by steady revenue growth, profitability, and a strong balance sheet, provides us with a platform for sustained success in an ever-evolving market. This strategic move not only contributes to our inorganic growth but also underscores our confidence and capability to pursue further opportunities.” 

“Micerate brings exceptional capabilities in managing and booking function space to the Duetto family.  It complements and expands Duetto BlockBuster to comprehensively deliver a solution for groups, meetings, and events. Together, Duetto and Micerate empower sales and revenue teams with an unparalleled suite of tools, enhancing revenue and efficiency. This strategic integration enables the workflow collaboration, analytics, and visibility to drive alignment and execution between the Sales and Revenue Management functions for our customers while highlighting Duetto’s deep commitment to delivering innovative best-in-class solutions for group management.” says Darren Koch, CPO, Duetto.

“As someone who has dedicated their entire career to hospitality, this collaboration with Duetto marks an exciting next step. Joining forces with a global player that aligns with our values of ease-of-use and exceptional customer service is not just a strategic move; it’s a testament to our shared vision for the industry. I am genuinely excited about the possibilities ahead, as we continue our journey of innovation and dedication to maximizing revenue for hotels.” said Gerhard Wasem, Micerate.

The article Duetto acquires Micerate; a dynamic pricing and booking engine for meetings and events first appeared in TravelDailyNews International.

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