Zaki Baz is the new Group CEO of Rembrandt Asset Management & CEO of Rembrandt Hotels Corporation

Rembrandt Asset Management, a visionary company in Thailand, announces its leadership and strategic direction for its diverse portfolio of subsidiaries across multiple sectors, reinforcing its position as a leader in hotels and asset management.

Under the leadership of Mr. Zaki Baz, Group CEO of Rembrandt Asset Management & CEO of Rembrandt Hotels Corporation, the company is poised to transform its approach to hospitality and asset management. With over 20 years of experience managing hotels both locally and internationally, Mr. Baz brings a wealth of expertise and a forward-
thinking vision in strategic revenue management and advanced finance. His focus on quality, digital innovation, and delivering unparalleled guest experiences sets a new benchmark
for excellence in the industry.

Rembrandt Asset Management is a premier company overseeing a diverse range of subsidiaries:

1. Rembrandt Hotels Corporation: This subsidiary is dedicated to investing in and managing a wide array of hotel properties, both existing and in development, to ensure top-tier
service, guest satisfaction, and exceptional financial performance across all locations.

2. Rembrandt Foods: Specializing in the management and operation of food and beverage establishments, including restaurants, bars, and catering services, Rembrandt Foods aims
to deliver innovative culinary experiences and manage independent F&B operations to expand and diversify revenue streams.

3. Rembrandt Services: This arm offers specialized services such as property management, concierge services, and other hospitality-related offerings. It also includes unique
ventures like Saskia's Wash, a premium laundry service, and The Hue, a luxury amenities provider, enhancing the company’s comprehensive service portfolio.

Rembrandt Asset Management’s Unique Approach and Strategic Focus

Rembrandt Asset Management distinguishes itself from traditional hotel management companies by prioritizing the creation of profitable streams for owners and shareholders rather
than managing hotels and assets in a conventional manner. The company is highly adaptable and dynamic, meeting every owner's needs and requirements. Its strategy centers on
commercial empowerment and leveraging AI-driven revenue management to optimize financial performance and ensure sustainable growth. This innovative approach allows
Rembrandt to maximize returns on investment while maintaining high standards of guest satisfaction and service excellence.

Empowering Commercial Strategies and AI-Driven Revenue Management

Committed to using advanced technologies and data-driven insights, Rembrandt Asset Management enhances its commercial strategies through AI-driven revenue management.
This approach enables the company to make informed decisions that drive profitability and create long-term value for both owners and stakeholders. By focusing on innovation,
Rembrandt ensures it remains at the forefront of the industry, delivering exceptional results across all its managed assets.

A Strong Financial Foundation

Having secured over 4.7 billion THB in capital, Rembrandt Asset Management demonstrates a robust financial foundation that supports its ambitious renovation and expansion
projects. This substantial investment aligns with the company’s growth strategy and commitment to enhancing property values and guest experiences across all subsidiaries.

Looking Ahead

With a clear vision, substantial investments, and a commitment to innovation, Rembrandt Asset Management is set to redefine hospitality and asset management in Thailand and
beyond. The company is dedicated to becoming a leader in hotels and asset management, setting new standards of excellence, and driving sustainable growth.

"We are excited to embark on this transformative journey," said Mr. Zaki Baz, Group CEO of Rembrandt Asset Management & CEO of Rembrandt Hotels Corporation. "Our mission is
to create exceptional experiences for our guests and deliver significant value to our stakeholders. With the support of our talented team and strategic partners, we are confident in our
ability to lead the industry and establish new benchmarks for excellence."

The article Zaki Baz is the new Group CEO of Rembrandt Asset Management & CEO of Rembrandt Hotels Corporation first appeared in TravelDailyNews International.