Marriott Bonvoy launches TikTok Travel Tribe to engage with Gen Z Travellers

LONDON – Marriott Bonvoy, Marriott International’s award-winning travel programme, has debuted a panel of best in class TikTok travel influencers to share their travel tips and hacks for destinations across Europe and South Africa, encouraging their followers to discover more of the world and travel better as a member at the same time.

The launch of the Travel Tribe recognises the increasingly important role that social media plays in modern consumer search habits, with almost 40% of Gen Z using TikTok and Instagram for search and discovery instead of Google. As such Marriott Bonvoy has partnered with leading travel influencers in the UK, France, Germany and South Africa so far, to provide a younger audience with the best travel advice, with plans to expand this tribe further across the region in the coming months.

Influencers in the Marriott Bonvoy TikTok Travel Tribe include;

Abena, @travellingtuesdays in the UK
Camille, @camsoutravel in France
Katlego, @Katlego_masupa in South Africa
and Bennet @bennetbehnke in Germany

As part of the programme, the influencers travelled to destinations such as Munich, Rome, Cape Town, Bordeaux, York, Seville, and Ibiza, to discover what makes each destination so unique and special and how to get the maximum benefit from their travels as Marriott Bonvoy members. Whilst on their trips, influencers visited destination must sees, found little known local spots, and enjoyed eating and drinking at some of the best bars and restaurants the destinations have to offer, all with a view to sharing their best tips to get the most out of their trip.

Neal Jones, Chief Sales & Marketing Officer, Marriott International – Europe, Middle East & Africa: “Our TikTok travel partners have been instrumental in helping to share some highlights on the range of hotels, destinations and travel experiences that Marriott Bonvoy provides around the world. There’s no more rewarding feeling than travelling smart, and when travelling as a Marriott Bonvoy member you can unlock so many opportunities to enhance your travel experience. Collaborating with these talented content creators enables us to communicate in an authentic and inspiring way with the next generation of travellers.”

Marriott Bonvoy’s loyalty programme is the ultimate way to travel better, rewarding users with points and benefits as they explore the world. Members earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, for Marriott Tours & Activities and through travel partners such as SIXT and Hertz, [as well as through everyday purchases with co-branded credit cards such as Amex in the UK].

Members can redeem their points for future stays and incredible experiences through Marriott Bonvoy Moments or transfer them to purchase flight tickets with 40 airline partners. Key ‘Travel Hacks’ that members can unlock during their travels include:

Hotel stays: Use Marriott Bonvoy Points for free nights at 8,000+ hotels and resorts worldwide
Stay for 5 nights, Pay for 4: For every Five Consecutive Nights members redeem (pay with Marriott Bonvoy Points), they will receive the lowest Point-value Night free
Cash & Points: Not enough points? Marriott Bonvoy Members can combine Cash and Marriott Bonvoy Points to make a Reservation
Marriott Bonvoy Tours & Activities: Earn points when booking a tour & activity
Rent a car with SIXT or Hertz, earn points and get discounted rates
Book flights: Marriott Bonvoy Members can transfer their Marriott Bonvoy Points into the Frequent Flyer Account of 40 different Airlines internationally
Marriott Bonvoy Moments: Members can redeem their points for exclusive unrivalled experiences such as concerts, wellness and culinary experiences, premier sporting events and much more.
Shop with points: Redeem your points for items and gift cards from our best brands.

The article Marriott Bonvoy launches TikTok Travel Tribe to engage with Gen Z Travellers first appeared in TravelDailyNews International.