iSeatz celebrates 25th anniversary, launches new LXP platform

NEW ORLEANS – iSeatz, a leading provider of travel loyalty technology solutions, turns 25 this month. To mark this milestone, the company is launching its new platform, LXP, which reflects its history of innovation and leadership in the travel loyalty technology sector.

Unveiling a groundbreaking new technology solution to mark an anniversary aligns perfectly with iSeatz’s tradition of looking to the future and navigating new paths forward; the company pioneered third-party ancillary services in the booking path with Delta in 2007 – a first in the airline sector – and created the gold standard in travel rewards by partnering with American Express Travel in 2012.

Introducing the Next Evolution in Travel Loyalty Technology: LXP

Now, iSeatz is again expanding the boundaries of travel loyalty technology with the launch of its latest platform, LXP. LXP is a Travel-as-a-Service platform that seamlessly integrates existing loyalty systems with modern technology and a comprehensive travel and lifestyle portfolio. It creates a marketplace to power successful customer acquisition and retention programs, enabling brands to maximize engagement, increase customer lifetime value, and drive revenue.

LXP is designed to increase agility, efficiency, and adaptability. Its API-first microservices framework allows companies to keep pace with evolving market challenges and the demands of their most discerning customers.

This makes LXP a multi-tenant, highly configurable solution that allows brands to shape the look, feel, and functionality of the entire end user’s loyalty experience. It delivers relevant, curated offers and content, frictionless earning and redemption opportunities, and unparalleled visibility into transactions and other member interactions. LXP can easily accommodate bespoke client back-end services, and its front-end is built for fast and flexible deployments.

“When you reach a milestone like 25 years, it is tempting to look back and admire what we have achieved as a company,” says Kenneth Purcell, founder and CEO of iSeatz. “Yes, we have done some great things, and I believe we have done them the right way, with a commitment to customer centricity, empowering our internal teams, and giving back to our communities. But we would rather look ahead, as we always have. That is what the LXP launch represents: our promise that the next quarter-century of iSeatz will be just as relentlessly focused on innovation and moving our industry forward as the last.”

Humble Beginnings, Major Milestones

Since its founding in 1999 as a restaurant reservations platform by Purcell, who continues to lead the company today, iSeatz has evolved to become the leading name in travel loyalty technology. The company’s travel platforms have facilitated nearly 40 million bookings for over 65 million travelers and processed more than 928 billion total loyalty points since 2008. iSeatz technology currently powers loyalty programs for top brands like American Express, IHG Hotels & Resorts, and Wyndham Hotels & Resorts.

In the process, iSeatz has introduced new ways for customers to earn and redeem loyalty points, significantly enhancing their travel experiences. This includes unique lifestyle reward opportunities that provide travelers with more value and flexibility and digital solutions that enhance customer engagement and drive companies’ revenue growth.

iSeatz is committed to ensuring LXP is  built to be “accessible by all.” This dedication to accessibility is integral to iSeatz’s  technologies, processes, and corporate philosophy. As part of this commitment, iSeatz is actively optimizing its accessibility processes, such as building virtual user groups to test and refine features for various disabilities, ensuring an inclusive experience for all users. Accessibility will continue to be a cornerstone as iSeatz innovates and expands, including integrating greater data analytics capabilities (including AI and machine learning) to identify patterns, predict preferences, and improve service to clients and their customers.

“We are in the ideal position to address the most pressing challenges our clients face, and we address them with tailored solutions that enhance operational efficiency, drive revenue growth, and create better customer experiences,” adds Purcell. “We look forward to advancing that position for many more years.”

The article iSeatz celebrates 25th anniversary, launches new LXP platform first appeared in TravelDailyNews International.