Dis-loyalty celebrates one year this month

LONDON – Dis-loyalty, the game-changing travel and food membership, created by Ennismore, marks its one-year anniversary this month. Founded with the mission to reward members for exploring new destinations, Dis-loyalty is quickly becoming the top choice for travellers seeking instant perks and gratification.

In its inaugural year, the membership has successfully offered thousands of members unparalleled access to 10 of Ennismore’s beloved lifestyle brands including 25hours Hotels, The Hoxton and SLS and encompassing over 90 hotels and 175 restaurants and bars. With the program currently spanning 57 destinations across 25 countries, Dis-loyalty members have enjoyed exclusive discounts and premium experiences that go well beyond traditional loyalty programs.

Members have saved an average of £433 in their first year – more than double the membership cost – by leveraging Dis-loyalty’s five key features: 50% off new hotels for three months, 20% off first-time stays, 10% off return stays, 10% off food and drinks, and a free barista-made drink every day. In just one year, members enjoyed over 80,000 complimentary cups of coffee.

The past year has also seen the introduction of “Dis-loyalty Drops,” featuring limited-edition collaborations and exclusive events available to members on a first-come-first-serve basis, and “Friday Fix,” an opportunity to score extra savings with monthly discount boosts on select properties. These initiatives have created memorable moments and outstanding value for Dis-loyalty members worldwide.

“Dis-loyalty is not just a membership; it’s an engaged community powered by a thirst for exploration and discovery” said Martina Luger, Group Chief Brand & Culture Officer of Ennismore. “At the core of Dis-loyalty is a commitment to inspiring members to step out of their regular routine so they may try new experiences all over the world.”

Looking ahead, Dis-loyalty will enhance the member journey with the official launch of its mobile app in Autumn 2024, making it easier than ever to engage with the platform’s core benefits while enjoying new features like “Near Me” where members can view perks and properties based on their current geolocation. Additionally, the program is set to expand its reach with more than 15 new hotels including Hyde London City; SLS Barcelona; The Hoxton, Florence; Mondrian Gold Coast, Australia, and more. The program also has plans to welcome additional brands into The Dis-loyalty Collective including globally-renowned all-inclusive resorts from Rixos and Our Habitas that is all about luxury for the soul, further enriching the range of experiences and destinations available to members.

The article Dis-loyalty celebrates one year this month first appeared in TravelDailyNews International.