Cirrus evolves brand to drive next era of personal aviation 

DULUTH, MINN. & KNOXVILLE, TENN.  – Cirrus unveiled its newly evolved brand identity to reflect its unending quest for innovation. Cirrus created the Personal Aviation category of the general aviation industry with its best-selling aircraft – the SR Series and Vision Jet – which make aviation more approachable, accessible and personal. As the category leader, Cirrus continues to combine its passion for innovation with its expanding customer ecosystem, bringing Everything in Reach. The updated brand identity signifies Cirrus’ continued commitment to growing the aviation industry by reimagining its future and evolving the brand into the next era of Personal Aviation.

“Since 1984, Cirrus’ legacy of innovating, transforming and defining the ‘Personal Aviation’ category has changed the way people experience aviation,” said Todd Simmons, President of Customer Experience of Cirrus. “Today, Cirrus has grown to represent more than just the best-selling aircraft in the market. Now, in addition to its state-of-the-art aircraft, Cirrus provides a comprehensive ownership experience for world-class flight training, product services and support, aircraft management, upgrades and accessories, sales, finance, insurance and more. We are excited to usher in the next era of Personal Aviation together.” 

“Cirrus continues its legacy of delivering innovative products and services that make aircraft ownership easy and synonymous with premium car ownership,” said Zean Nielsen, Chief Executive Officer of Cirrus. “The new brand identity honors Cirrus’ history while positioning itself for the future where the company will leverage its intelligent aircraft and connected digital ecosystem.”

The culmination of innovation and digital connectivity has created a robust ownership experience for Cirrus operators. With expanding customer offerings, Cirrus evolved its brand identity to invite more people to engage and participate in Personal Aviation.

Cirrus’ visual identity has long demonstrated the company’s mission of innovation, quality and safety. Cirrus’ visual brand identity represents the next generation of Personal Aviation while paying homage to the company’s best-selling aircraft, the industry and the environment it continuously innovates in.