With the Actimood fragrances, ADA Cosmetics will infuse its world-class hotel collections with fragrances proven to enhance well-being. Supported by a cutting-edge neuroscience program, extensive research, and rigorous testing, Actimood fragrances activate the emotional and memory centers of the brain to boost mood.
The Actimood fragrances in ADA Cosmetics’ collection have been validated through biometric, psychometric and neurometric measurements. They are proven to offer unique benefits such as relaxation, increased energy, or greater happiness. These fragrances, appealing to consumers’ growing desire for products that contribute to overall wellness, are a route to improved well-being that is unparalleled in the industry.
Next level of fragrance experience in hotel amenities
“At ADA Cosmetics, we constantly seek to innovate with the guest experience in mind,” says Gerd von Podewils, CMO of ADA Cosmetics. “The well-being of travelers, which is naturally paramount to our clients, is at the heart of this new partnership. We see huge potential as we integrate Actimood technology into the formulations of our latest collections.”
“We are delighted to join with ADA Cosmetics to bring the transformational power of scent into hotel bathrooms around the world,” says Celine Carrasco-Douroux, Applied Research Director EAME and Actimood ambassador of Symrise. “Together, we will offer travelers distinctive, wellness-oriented cosmetics that enhance every stay.”
The first ADA Cosmetics line to integrate Actimood technology, Element_ry, is infused with a fig and sandalwood fragrance proven to enhance wellbeing.
World-class collections infused with proven emotional benefits
The first ADA Cosmetics brand to integrate Actimood technology is Element_ry, a new, minimalist collection of highly effective and eco-friendly essentials scented with a woody-green fragrance that promotes well-being.
This month, a restorative hotel line with premium French spa brand Yon-Ka, specifically designed to encourage restful sleep, follows. Each product is infused with a calming lavender fragrance, Actimood-certified for its relaxation benefits and proven to reduce stress.
In October, ADA will relaunch Naturals, an uplifting collection inspired by a stroll through a Mediterranean orchard. The collection will integrate a vibrant, mood-boosting fragrance certified by Actimood.
Further collections containing Actimood technology are currently in development, as ADA Cosmetics continues to be at the forefront of innovative, wellness-oriented beauty solutions that enhance the travel experience of hotel guests worldwide.
The article ADA Cosmetics and Symrise join forces to infuse hotel amenities with mood-boosting Actimood fragrances first appeared in TravelDailyNews International.
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