New report from Lemongrass reveals the top trends in global travel for 2025

As we look ahead to 2025, the global travel and tourism industry is witnessing significant shifts in traveller behaviour and industry practices. The newly released Annual Travel Trend Report 2025 from Lemongrass, a B Corp-certified PR and content agency for travel brands reveals a profound evolution in how people are exploring the world. The report features commentary from a host of travel media experts and insight from leading industry changemakers.

From the backlash against over-tourism, to the rise of Frontier Travel and the ‘Tofu Tourism’ movement, the travel trends identified by Lemongrass not only reflect current societal shifts but also a glimpse into the future of travel.

The report concludes with certainty that travel is always changing, and it is inherently intertwined in societal-level issues and movements.

Tara Schwenk, Head of Content Marketing and Search at Lemongrass said: “Our 2025 Travel Trends report paints a picture of an industry in transition, where sustainability, ethical considerations, and a desire for authentic experiences are at the forefront of traveller’s minds. 

As the global tourism landscape continues to evolve, it’s clear that these trends are not just fleeting fads but indicative of a broader shift towards more responsible and intentional travel.

Positively, the travel industry is increasingly responding with action, which is crucial in shaping the future of global tourism, ensuring that it remains a force for good in the years to come.”

Here are the travel trends that will shape 2025…

Go Home, Tourists! Destinations Respond to the Fallout of Poorly Planned Tourism
Going Where No One Has Gone Before
Epic Overland Train Expeditions
Transformational Holidays, But Make Them Ethical
The Ongoing Luxury + Sustainability Struggle
Cool-Cationing’s Ripple Effects Redefine Seasonality
Fan Fares Ignite Event Tourism
Grounding Getaways: The Movement That Earths People
Sustainability: The Ultimate Risk Manager
Data and Divination: Bridging Tech Medicine and Traditional Healing
Agritourism Grows Up as Travellers Go Back – and Give Back – To the Land
Travel Choices Reflect Lifestyle Realities – Micro and Macro Travel
Destination Dupes
Tofu Tourism
Repurposing City Design
Neurodiverse Travel

The article New report from Lemongrass reveals the top trends in global travel for 2025 first appeared in TravelDailyNews International.