ACI EUROPE webinar highlights strategies for airport commercial success

ACI EUROPE is tackling the growing need for innovative strategies to maximize airport revenue streams with its upcoming webinar, “Airport Commercial Strategy in Focus: Mastering the Digital Marketplace.” As airports continue to evolve into multifaceted hubs for travel, business, and commerce, this session, scheduled for September 16, 2024, from 11:00 to 12:30 CEST, aims to offer valuable insights on optimizing commercial operations through digital transformation.

Why Digital Strategy Matters for Airports

The global shift toward digitalization has impacted every aspect of the travel industry, and airports are no exception. Digital tools and platforms offer unprecedented opportunities for airports to enhance passenger experiences, streamline operations, and create new revenue streams. Yet, these opportunities also present challenges, particularly in navigating the fragmented ecosystem of airport retail and e-commerce.

This webinar will address how airports can overcome these challenges, with a special focus on how they can create more revenue from less space and fewer resources. The webinar promises to cover a wide range of critical topics from travel retail to hybrid concepts and the future of e-commerce.

Distinguished Experts Share Cutting-Edge Insights

The session will feature renowned experts from leading businesses, sharing their expertise on how airports can optimize commercial operations and succeed in the digital marketplace. Key participants include:

– Martijn Steur, Founder and Managing Director of Kinetic Consultancy, who will delve into strategies for maximizing revenue from limited space and resources in airport retail. With years of experience advising global travel retail stakeholders, Steur’s insights will provide attendees with actionable strategies.

– Claude Chaffiotte, EVP of Marketing & Digital at Lagardère, will explore hybrid concepts in retail, merging physical and digital shopping experiences. As airports look for ways to enhance the traveler journey and increase commercial value, hybrid models offer promising solutions.

– Victoria Wallace, Chief Digital Officer at Rezcomm, will discuss the future of airport e-commerce, focusing on how airports can overcome the limitations of a fragmented ecosystem to deliver seamless digital experiences for travelers. As airports seek to integrate multiple platforms and services, Wallace’s expertise will offer guidance on creating a cohesive e-commerce strategy.

The session will be moderated by Danielle Michel, Director of Membership Services at ACI EUROPE. Michel brings a wealth of knowledge about airport operations and will facilitate a discussion that is both informative and engaging.

Key Takeaways for Airport Stakeholders

Participants of this webinar can expect to gain a deeper understanding of several crucial topics, including:

– Revenue Optimization: Learn how airports can maximize retail and commercial revenues, even with limited physical space.

– Hybrid Retail Concepts: Explore innovative models that blend digital and in-person shopping experiences, tailored to meet the needs of today’s travelers.

– E-Commerce Strategies: Discover how airports can move beyond fragmented systems to create seamless, integrated e-commerce platforms that enhance both traveler satisfaction and profitability.

A Must-Attend Event for Industry Leaders

With digitalization now at the forefront of the airport business model, attending this ACI EUROPE webinar is essential for airport operators, retail stakeholders, and commercial leaders who want to stay ahead in an increasingly competitive marketplace. The insights provided by industry experts will help shape future strategies for airport commercial success.

The event will also be an excellent opportunity for attendees to engage with thought leaders, gain practical knowledge, and explore the latest trends in airport retail and e-commerce. Whether you are looking to optimize your current commercial operations or seeking inspiration for future growth, this webinar will provide valuable guidance.

The article ACI EUROPE webinar highlights strategies for airport commercial success first appeared in TravelDailyNews International.