50 Degrees North appoints female global CEO

MINNEAPOLIS – 50 Degrees North, a prominent Scandinavian tour specialist, announce the appointment of Mari Rasanen, a Finnish native and long-term member of the 50DN leadership team, as the company’s new global CEO, effective from January 22, 2024.

Mari has worked in several positions in the company over the years and has progressively taken on more senior roles. Most recently, she has served as the global Finance Manager and the General Manager of 50 Degrees North in Australia.

Mari’s outstanding contributions and unwavering commitment have been instrumental in shaping the success of 50 Degrees North. Her dedication and exceptional performance have made her a natural choice to lead the company into the future as the global CEO.

50 Degrees North’s Co-Founder and current CEO, Tietse Stelma, expressed his enthusiasm for the upcoming transition: “We have dedicated 13 wonderful years to building the 50DN family and we are immensely proud of our accomplishments. However, I know that Mari will bring fresh perspective, enthusiasm, and continued inspired leadership, guiding 50 Degrees North to new heights. I am excited to continue my involvement with the company in a more flexible, project-based role.” 

50 Degrees North has consistently championed sustainability, diversity and equality within the workplace. With a workplace culture that mirrors its Nordic destinations in sustainability and equality, Mari will get to lead a company with a B Corp Certification and a strong, diverse leadership team.

Rasanen affirms, “I am immensely proud to work for a company where the workplace culture aligns so seamlessly with our destinations’ values around sustainability and equality. We take these values very seriously, and all of us are ready to work hard to maintain them.”

As Mari Rasanen assumes her role as the Global CEO, 50 Degrees North looks forward to continued growth, innovation, and excellence in providing authentic and extraordinary travel experiences to its customers.